This Quebec City Tourism campaign is targeting the Ottawa market. It is building on the platform: Québec City: So Europe. So close. And it's specifically trying to get Canadians in the Ottawa region to visit in the winter. In this spot, our host takes us around to see the sites and shows off what's great out Quebec City inside and out. I'm a little surprised they are targeting such a small market of people. Maybe because it's a great weekend getaway? Regardless, I've been to Quebec City in the dead of winter. I can say it's a beautiful town with great people. Just bring your long johns. You'll need 'em.
Client: Québec City Tourism, Éric Bilodeau, Julie Harvey
Agency: Cossette
Production house: La Cavalerie, Charles Gaudreau
Director: Sylvain Dumais
Agency producer: Lyne Leclair
Sound studio: Studio Expression
Music: XS La Petite Boîte à Musique
Visual post-production: Studio Élément
Actor: Marcel Jeanin
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