Prospera Credit Union :30 (2021) (Canada)

At Prospera Credit Union they believe in community-based banking. What's that mean, exactly? Let's hear from the Vice President, Marketing.

“When it comes to banking, most people feel like they’re being treated like a number or that the banks aren’t looking out for their best interests,” says Kirsten McElgunn, Vice-President, Marketing and Member Engagement, Prospera. “Prospera understands that each member is different, and as such, our team truly takes the time to get to know them and deliver personalized banking solutions to help them reach their goals.”

In terms of the ad, it means some situational comedy in which a banker throws an "approval party," for a couple that has gotten their loan approved. Interesting marketing approach. Instead of directly going after big banks, they are choosing to lead by example.

Client: Prospera Credit Union

Agency: PS DDB

CD/Writer: Katie Ainsworth

ACD/Art Director: Elizabeth Whalen

Client Lead: Stefan Boudreault

Strategy Lead: Rob Newell

Agency Producers: Erica Jonsson, Brittany Taylor

Director: Eric Yealland (Upshot Studios)

Editor: David MacDonald

Sound: GGRP

Casting: Sean Milliken Casting Co.

Photographer: Anthony Redpath

Retouching: Laurice Martin