PROMO Magazine met with executives of Arnold Worldwide, along with three of the agency's key clients, to discuss how they develop campaigns that use a mix of disciplines for both branding and selling.
The gathering's timing was bittersweet for the agency: That morning, Fidelity launched its biggest single campaign in years, built around an Arnold-developed sponsorship of Paul McCartney, who reminded retirement-planners to “never stop doing what you love.”It was also the day after VW had announcedit was ending its 10-year relationship with Arnold; by January 2006, all media, creative and promotion work will be moved to Crispin Bogusky & Porter. Gasloli and the Arnold execs were therefore nostalgic as they reflected on the work they had executed together.
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