Bud Light - Drinkability - Tailgaters (2008) :30 (USA)
Submitted by claymore on Mon, 10/06/2008 - 14:42.

Bud Light has drinkability? Somebody was asleep during differentiation/USP class.
Good job highlighting a characteristic that Bud Light shares with almost every liquid substance on the planet.
(And no doubt a number of you smartarses are going to be filing false advertising charges on them.)
Agency: Euro RSCG
- Login or register to post comments
- Printer-friendly version
Technorati Tags: 






Honestly does anyone ever say "Fills me up"? Rather than "Gets me drunk?"
I do like the gal though.
That is so stupid.
Next USP Bud should dust off : "It's cold"
Nope - That's Coors' unique angle.
That's right, I forgot. Next USP then: "comes in bottles"