F/Nazca Saatchi & Saatchi's war on smoking continues with cigarette posters. That is, posters created from cigarettes.

Unimed RJ - WAR! - (2008) :60 (Brazil)
F/Nazca Saatchi & Saatchi, Brazil who created the "war" commercial by animating cigarettes has now released the second part of the campaign, cigarette posters in the city depicting mass killers such as Osama Bin Laden and Hitler.

In the shot below we see how the poster was made on the street - I wonder if the cop behind him is trying to prevent die-hard addicts from stealing free cigarettes. In fact, I wonder how long those plexiglass posters survived once nightfall hit.

Here's another shot of the poster in situ.

The finished "sculpture posters" (for lack of abetter word) close up. This one is a pretty decent portrait of Bin Laden.

And here's Hitler. I feel the campaign of cigarette portraits lacks a Stalin, but hey, still neat.

Kudos to the creative team at F/Nazca Saatchi & Saatchi (and the cigarette sculpting guy too)
Creative Directors: Fabio Fernandes and Eduardo Lima
Art Director: Airton Carmignani
Copywriters: Eduardo Lima and Ricardo Jones

Technorati Tags: press & poster ads sway (pro-bono / non-profit ads)