Back in February, the Travel Channel announced Dallas' Moroch as their agency of record, and for their first project, they went to work on a campaign for Bizarre Foods with Andrew Zimmern (a.k.a. the man with the cast-iron stomach and anodized aluminum, copper-core intestines), the new season of which premieres tonight.
Along with the print campaign (read more to see an example), the television campaign is freakishly fun and gastronomically riveting, but not for the faint of heart, delicate of alimentary canal or those of an otherwise weak constitution.
Superagrunts, behold the eclectic and epicurean mastications of Moroch and Andrew Zimmern with Break Room versions 1, 2 and 3, Vending Machine 1, 2 and 3 and Street Vender 1, 2 and 3. Bon appétit!
Pic-links to the commercials:
Travel Channel - Bizarre Foods with Andrew Zimmern - Break Room - Geoduck (2008) :15 (USA)
Travel Channel - Bizarre Foods with Andrew Zimmern - Break Room - long (2008) :60 (USA)
Travel Channel - Bizarre Foods with Andrew Zimmern - Break Room - Mealworms (2008) :15 (USA)
Travel Channel - Bizarre Foods with Andrew Zimmern - Vending Machine - Cow's Heart (2008) :30 (USA)
Travel Channel - Bizarre Foods with Andrew Zimmern - Vending Machine - Fish Head (2008) :30 (USA)
Travel Channel - Bizarre Foods with Andrew Zimmern - Street Vender - Hot Dog (2008) :30 (USA)
Travel Channel - Bizarre Foods with Andrew Zimmern - Break Room - short (2008) :30 (USA)
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