Ever wonder where the people with all the answers get all the answers? Apparently they get it from Marcum. In this campaign Marcum views its audience as one of two people. Hapless losers like the woman featured in this spot who is stuck, god help her, in economy class instead of on her own private jet. Or they see the people who use their services as being smarmy assholes. Not sure which is worse. I guess if this is appealing to Wall Street types, they'll appreciate the humor and even identify with the smarmy assholes. Me, I'm not a fan.
Client: Marcum LLP
CEO Jeffrey M. Weiner
CMO Bruce Ditman
Agency: The Gate | New York
Creative/Production:
Chief Creative Officer: David Bernstein
Associate Creative Directors: Charles Chang, Scott Singow
Producer: Bob Shriber
Production House: MJZ Productions
Director: Phil Joanou
Executive Producer: Kate Lahey
Producer: Paul Manix
Editing House: The Cutting Room
Editor: Chuck Willis
Executive Producer: Susan Willis
Account Management/Strategy:
President/Chief Strategy Officer: Beau Fraser
Account Executive: Alexander Barrett
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