Lifecake is an app acquired by Canon this year. It allows people to store their kid's photos in one place to friends and family alike can see them. (I thought that was what Facebook was for.) Anyway, this online ad tells the story of a child and his bear and how as a family, we're all connected despite the miles that separate us, etc etc. The oh-so-twee song is a cover of Yazoo’s and Alison Moyet’s ‘Only You’ created by Christopher Hayden of Florence and The Machine.
Agency: Razorfish London
Agency contact : Maya Hart. VP Global Communications
Client name: Alberto Spinelli. Director, Digital Services Business, Canon Europe Ltd.
Copywriter: Steph Hamill
Art director: Sarra Collins
Planner/CSU Director: James Buchanan
International Executive Creative Director: Nick Turner
Media agency: PHD
Media planner: Rebecca Burchnall
Production company: UNIT9
Director: MICH
Music composition and production: Christopher Hayden
Audio Post Production: Factory and Pure Soho
Post Production: Smoke and Mirrors
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