The concept here is that you're duelling at dawn, getting things out of the fridge fast enough to all a hungry baby.
"In a world where fast instant access or an additional couple of minutes spent rummaging through the fridge can be the difference between your toddler staying in "quiet&relaxed mode" or going into full fledge "panic attack mode" – you'd better think about getting LG's new Door-in-Door fridge…or else!"
Advertising Agency: TBWA\YEHOSHUA, TEL AVIV, ISRAEL
Agency website: http://www.ytbwa.co.il/
Creative Director: Mia Kerman, Noga Kara
Art Director: Kobi Benwalid
Copywriter: Tal Yeger
Illustrator: Igor Kovyar
Account manager: Shahar Ben Naim, Nitzan Cimerman
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