L.A. Times - Searching for the Why of Buy.

The Los Angeles Times has an interesting article about people, their brains and why they buy. Click here for the article.

Moreover, researchers suspect that the inescapable influence of marketing does more than change minds. It may alter the brain.

Just as practicing the piano or learning to read can physically alter areas of the cerebral cortex, the intense, repetitive stimulation of marketing might shape susceptible brain circuits involved in decision-making.