Ian Hart reacts to his face being used in Jell-o pudding meter billboard, NYC.

CP+B has installed a Jell-o pudding billboard that monitors twitters mood in realtime. If people smile :) or frown :( their twitter-machine will pick up on it and calculate the worlds mood. The jellopuddingface.com keeps track of the mood, and if it dips too hard they'll give away free Jell-o pudding until everyone is smiling again.

But that's not the really funny. The really funny is that the face in the animatronic billboard belongs to Ian Hart, formerly a copywriter at Crispin who left recently to be a copywriter at BBH instead.

Here's the video where "I will never see boobies again for as long as I live" Ian Hart sees the billboard live for the first time. "Oh my god, I can't believe you guys fucked me this hard". This billboard is just around the corner from Ian's new office. Well played kids, lets all have post-prank Jell-o pudding now.

This is what the board looks like in action. Hey, he's kinda smiling. A weird rubbery robotic controlled smile, but still, it's a smile, right?