When you're homeless most people don't see you or pretend not to see you. It's like you're an invisible man, except you aren't. Homeless people aren't fiction. They're real. Hjaltelin Stahl also made a website called The Invisible Trailer to promote this film, but with a catch: it only becomes visible if you share it. Conceptually it's a fantastic idea. But it goes against human behavior on social as most people only share things they've seen. Hopefully that doesn't backfire.
Client: Hus Forbi
Agency: Hjaltelin Stahl
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