358 Helsinki created a campaign that shines the spotlight on the now million plus riders who have taken public transportation. They used Finnish photographer Lauri Eriksson to capture the uniqueness of each commuter and housed them in print, out of home, and digitally, too.
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Advertised brand: HSL: Helsinki region transport
Advertising Agency: 358, Helsinki, Finland
Creative Director: Ale Lauraéus
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Graphic designer: HP Savolainen
Agency producer: Mari Romanoff
Account manager: Kimmo Tupala
Photographer: Lauri Eriksson
Film production: Ragnar Films & Grilli Films
Director: Anders Meinander
Producer: Petteri Lehtinen
Digital production: Into-Digital
Project manager: Joni Thessman
Event production: Irokeesi Oy
Tuomo Hannula, Ville Koivisto, Annika Green
Additional credits:
Mari Flink, Jarno Ekström, Kaarina Kivimäki
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