To launch its FW 2015 collection, kid's brand Gymboree showed a film showing kids doing what kids do best: having fun at birthday parties, dressing up, playing around, etc. All in one long pan from left to right and set to a cover of Depeche Mode's "Just can't get enough," which was used for another fashion brand, Gap, back in 1999. If it's not broke, don't fix it?
Client: Gymboree
Agency: Where Eagles Dare / Agency 1903
Executive Creative Director: Brian Franks
Chief Marketing Technologist: Brian Lorence
Production Company: Big Block
Director: Paul Trillo
Managing Director: Kenny Solomon
Executive Producer: Corwin Carroll
Producer: Geno Imbriale
DP: Gregory Wilson
Post Production / VFX: Big Block
Music: Jingle Punks