Gatorade “Made in New York,” (2014) 1:30 (USA)

Derek Jeter’s last season is upon us. To celebrate the man and his Yankees legacy, Gatorade made this tribute. In it, Jeter walks around The Bronx says hello (and goodbye, really) to the people who meant the most—New York fans. This is one of those “real” spots, by which I mean, it really happened, the people on the street weren’t paid actors and the reactions were genuine.

This spot will tug at the heartstrings of every Yankees fan, and every fan of Derek Jeter for sure. My only issue is the music choice. Frank Sinatra’s My Way seems like a first-thought idea.

Client: Gatorade
Agency: TBWA\Chiat\Day
CCO: Stephen Butler
Executive Creative Director: Brent Anderson
Creative Director: Renato Fernandez
Sr. Art Director: Dave Estrada
Sr. Copywriter: Nick Ciffone
Executive Producer: Sarah Patterson
Assistant Producer: Garrison Askew
Managing Director: Peter Ravailhe
Brand Director: Sarah Lamberson
Brand Manager: Robyn Baker
Sports Marketing: Erika Buder
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Mirielle Smith
Traffic Manager: Jerry Neill
Project Manager: Parker Adame
Production: Smuggler
Director: Henry-Alex Rubin
Partners: Patrick Milling Smith, Brian Carmody
COO: Lisa Rich
Executive Producer: Lisa Tauscher
Head of Production: Andrew Colon
Producer: Drew Santarsiero
DP: Enrique Chediak

Edit House: Rock Paper Scissors
Executive Producer: Dave Sellars
Editor: Damion Clayton
Post: The Mill
Executive Producer: Enca Kaul
Producer: Melody Alexander
Production Coordinator: David Lawrence
2D Lead: Jason Bergman
3D Lead/Artist: Wyatt Saverese & Nick Lines
3D Artist: Hassan Taimur
Music: My Way, by Frank Sinatra.
Music Editor: Suzane Peric
Sound: Lime Studios
Mixer & Sound Designer: Rohan Young
Executive Producer: Jessica Locke