This spot (In French, but you'll still understand it) features Astronomer Dr. Sylvestre Maurice. In it he discusses his passion which is not astronomy and astrophysics but rather planet exploring. He's participated in explorations to the Moon, Mars and Saturn. And of course it gets all philosophical because the further into the reaches you explore, the more you understand about your own planet and ultimately yourself.
What this has to do with the newDS 5 automobile, and "the spirit of the avant-garde," is a connection we'll all have to keep searching for.
Client. DS Automobile
Chief Executive Officer. Yves Bonnefont
Vice President Global Sales and Marketing. Arnaud Ribault
Head of Marketing. Jules Tilstone
Agency. Publicis La Maison
Chief Creative Officer. Anne De Maupeou
Copywriter. Gaetan Du Peloux
Art Director. Youri Guerassimov
Copywriter. Paul-Emile Raymond
Art Director. Adrien Mancel
Account Director. Alice Boulard
Account Executive. Kevin Fossier
Production Company. Troublemakers
Director. Julien Faure
Executive Producer. James Hagger
Production Manager. Aurélie Chevalier
Production Assistant. Felipe Bernard
Director Of Photography. Damien Steck
Sound Engineer. Jean-Marc Pedoussaut
Make Up Artist - Hair Stylist. Emmanuelle Rico Chastel
Editor. Romain Boileau
Grading. Julien Faure
Music and Mix. Kerwin Rolland