The spot features vignettes of ordinary people "frozen" in their everyday routines, not knowing what to do when faced with the threat of losing their homes. A woman stands on her lawn oblivious to the sprinkler soaking her bathrobe; a factory worker stares into space. In the final vignette, a couple stares inertly at their bills until their child appears. Suddenly, his mother is able to take action. She picks up the phone to call the U.S. Department of Housing and Urban Development's "Making Homes Affordable" toll-free number.
Client: The Advertising Council (for the U.S. Department of the Treasury and the U.S. Department of Housing and Urban Development)(HUD)
Campaign Director (Ad Council): Rowena Tsa
Ass't Campaign Director (Ad Council): Nicholas Mazzucco
Director of Marketing (Dept of Treasury): Alvina McHale
Marking and Outreach Specialist (Treasury): Chris Dove
Director of MHA Marketing Services (Fannie Mae): Mary Ann Klimas
Senior Marketing Manager (Fannie Mae): Sara Kenney
Agency: Schafer Condon Carter
Creative Director/Copywriter: Denny Hebson
Art Director: Cristen Young
VP/Account Director: Brian Matakis
Exec Broadcast Producer: Leroy Koetz
Music: Sonixphere
Production: Elastic, Santa Monica, CA
Director: Patrick Murphy
Exec Producer: Jennifer Sofio Hall
Producer: Ron Cosentino
DP: Ottar Gudnason
Editing: Rock Paper Scissors
Editor: Grant Surmi
Exec Producer: Linda Carlson
Exec Producer: Carol Lynn Weaver
Producer: Esther Gonzalez
VFX: A52
Exec Producer: Jennifer Sofio Hall
VFX Producer: Meredith Tomasulo
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