Computertan.com - the McCann Erickson viral - makes no sense.

Our pals over at The Denver Egotist sent us an email summing up their thoughts succinctly with a single huh?. They are wondering what the heck the point is since "nowhere in the video or in the accompanying site does McCann Erickson ever come out and take credit as the creator of the idea. What’s the point of the whole thing? " McCann did this? ORLy? Why? Is it a self-promo or a viral for some poor-paying client? Is this one of those things where the point will be revealed in three weeks when I've already moved on to another shiny object? Because I promise y'all I won't be paying attention then.

https://www.computertan.com/

ComputerTan, the world's first online tanning service, offers a deep, long-lasting tan from the convenience of your computer. ComputerTan's revolutionary technology developed and patented in California, USA, remotely manipulates the electrical impulses delivered to the Cold Cathode Fluorescent Lamps present in every computer monitor, which transmits different wavelengths of light, from Infra-Red to Ultra-Violet. ComputerTan can control the level, intensity and exposure times of this light according to a person's skin profile and usage history.

Revealed: this is for skin cancer charity aem>Skcin. The hoax site promised people they could get regular tans from their computer using special technology has attracted 30,000 hits in the first 24 hours.