Here is some branded content for Sol Beer as part of their 'Searching for local heroes" campaign. This one features Tebian, maker of all kinds of stuff. He talks abotu his inspirations, takes us through his ADD but hugely productive day. And there's only one product shot in the whole thing. This kind of "shine the spotlight on," content lives or dies by the subject at hand. Tebian is pretty cool. Also for those who haven't heard Finnish before, you're in for something.

Client: Sol Beer Advertising Agency: 358, HELSINKI, FINLAND Agency website: http://www.358.fi Art Director: Ale Lauraéus Copywriter: Antti Tähtinen Agency producer: Mari Romanoff Account Manager: Veera Kivimäki Graphic Designers: Isa Jokela-Gomez, Kukka-Maria Kiuru Socialist: Juuso Janhunen Photographer: Martin Jäger Additional credits: Production company: Woodpecker Films Director: Sam Shingler DOP: Juge Heikkilä Producers: Katariina Holma, Hannu Kalliolahti Marketing Director: Meri Vainikka Brand Manager: Mira Halonen