BMW POWERFUL - i8 BORN ELECTRIC (2014)

BMW campaign directed by Iconoclast’s Gus Van Sant via Serviceplan Hamburg.

The films feature actors Michael Pitt (Boardwalk Empire), Sam Hazeldine (The Monuments Men) and Mickey Sumner (Frances Ha).

Iconoclast is represented for commercials by Anonymous Content in the U.S.

Agency: Serviceplan Group
Client: BMW
Director: Gus Van Sant
Production Company: Iconoclast

BMW Group:
• Dr. Steven Althaus, Senior Vice President Brand Management BMW,
Marketingservices BMW Group
• Andreas Christoph Hofmann, Vice President Brand Management BMW, Marketingservices BMW Group
• Wolfgang Breyer, Head of International Advertising, Online, Social Media BMW Group
• Wolfgang Groß, Head of International Advertising BMW
• Heiko Kircher, Project Manager International Advertising, Brand Communication BMW, BMW i, BMW M

Serviceplan International GmbH & Co KG
• CCO: Alexander Schill
• Executive Creative Director Worldwide: Maik Kaehler
• Creative Director: Nikolaus Ronacher, Nina Puri
• Head of Production: Sandra Niessen
• Agency Producer: Anne Hoffmann
• Managing Partner International: Markus Noder
• Management Supervisor: Jens Hoffmann
• Account Director: Melanie Blankenburg, Florian Klietz

Production Company: Iconoclast
• Director: Gus Van Sant
• Executive Producer: Charles-Marie Anthonioz, Nicolas Lhermitte
• Producer: Julien Lemaitre
• Director of Photography: Kasper Tuxen
• Postproduction: Rock Paper Scissors – Angus Wall, A52
• Music: BC Smith, Allessandro Cortini
• Sound-Design: Lime Studios