Adweek now ad-every-so-often-week

I bothered enough to raise an eyebrow when I read the thanksgiving news about adweek becoming more digital, and thus publishing only 36 weeks a year making it ad-overy-so-often-week, which is really hard to fit on a masthead.

It wasn't until our dear pottymouth Parker pointed to Catharine Taylor of Adverganza's post how about making adweek a monthly? that we got the whole picture, dirt and misquotes included. yum!

I went to the Mediaweek site to see its write-up of the shift late one night last week, because the one thing I hadn't already heard was whether the cut-down in frequency applied to Brandweek and Mediaweek as well. The answer is no, it doesn't. But get this: a comment about how forward-looking Adweek is blah, blah, blah is attributed on the Adweek site to BBDO North America's Mark Goldstein. At Mediaweek.com, the exact same quote is attributed to Adweek editor Alison Fahey. Pitiful. (UPDATE: You kinda knew this was going to happen: as of late today, the Mediaweek quote is from Goldstein as well.)

Now that's hilarious, what a shame there are no screendumps.