Ad Council/Fema "Waiting" (2014) 1:00 (USA)

Are you ready for an emergency? Most Americans aren't. The only thing that isn't ringing true to in this spot is that everyone is on their best behavior, using their indoor voices. If i lost my kid, I'd be screaming till I lost my voice.

What a downer.

Client: Ad Council/FEMA
Deutsch New York:
Chief Creative Officer: Kerry Keenan
Executive Creative Director: Matt McKay
Copywriter: Nick Partyka, Jeff Vinick, Matt Moyer
ACD, Art Director: Dan Read
Designer: JC Pagan
Director of Integrated Production: Joe Calabrese
Executive Producer: Crissy Cicco
Director of Integrated Workflow: Jeremy Gelade
Production Company: MJZ
Director: Nicolai Fuglsig
Director of Photography: Greig Fraser
Executive Producer: Emma Wilcockson
Producer: Betsy Oliver
Editorial: Cosmo Street
Editor: Stephane Dumonceau
Assistant Editor: Joshua Berger
Executive Producer: Maura Woodward
Producer: Heather Richardson
Post Facility:
Color Transfer: Company 3
Senior Colorist: Tom Poole
Producer: Dana Bloder
Conform: Method Studios
Online Editor: Jared Pollack
Producer: Christos Montzouros
Exec Producer: Cara Buckley
Sound Designer Company: Stimmung
Sound Designer: Gus Kovin
Executive Producer: Ceinwyn Clark
Audio Post Company: Heard City
Engineers: Philip Loeb, Evan Mangiamele
Executive Producer: Gloria Pitagorsky
Assistant Producer: Katie Flynn
Shoot Location: Burbank, CA
Additional Deutsch Credits:
Chief Executive Officer: Val DiFebo, Deutsch NY
EVP, Group Account Director: Talia Handler
SVP, Account Director: Paulette Stone
Account Director: Laura Schrager
Chief Strategic Officer: Brent Vartan
Global Planning Director: Ole Pedersen
VP, Planning Director: Anthony Mariello
Director of Broadcast Business: Kris Weiner
Group Director of Business Affairs: Maria Taris