Acer's new campaign for Swift marries style and performance. And nothing shows off that intersection better than a metaphor featuring ballet dancers who exemplify those two traits. Set against black the gold-clad ballet dancers echo the color of the Acer Swift as well. It's a teaser campaign so it's supposed to leave you wondering. But aesthetically it's beautiful.
Client: Acer
Creative Director: Joshua Roberts
Agency: We Are Social
Associate CD: Jason Breen
Associate Account Director: Nathan Baker
Maggie Maloney
Assistant Account Executive | DBL.E
Production Company: The Collective @ LAIR
Director: Steven Weinzierl
Executive Producer: Theresa Loguercio
Producer: Mark Aji
Director of Photography: Derek McKane
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