WhyHunger.org - "Desperate" (2009) :60 (USA)

This PSA directed by David Adam Roth draws attention to the fact that 30 million americans can not afford food. That $2.99 for a loaf of sponge-like wonderbread would be better used to buy two pounds of yeast and baking your own proper bread.

Client: WhyHunger.org

Duncan/Channon, San Francisco, CA
Production Company: Boxer Films, LA, CA
Director: David Alan Roth
DoP: Lawson Deming
Post Producer: Ben Guzman
Colorist: Marshall Plante, The Syndicate
Online: Fefo de Souza, Vendetta Post
Music: Emoto
Mix: M Squared Productions

Dave Knox (Assoc Creative Director)
Ken Hall (Assoc Creative Director)
Pedram Torbati, Boxer (Editor)
Tim Bright (Producer)