Upwork “Wake & Make” - collaborated with Red Bay Coffee - case study

My favorite moment of the day, and my favorite song lyric, is when I wake up and "pour myself a cup of ambition". Coffee really makes the creative engine go off. 

This was not lost on Upwork, who sent us this case study and explained: 

October 1 was International Coffee Day, but the coffee-fueled team at Upwork decided that one of our community’s favorite beverages deserved even greater recognition. We collaborated with California-based Red Bay Coffee to create a medium dark roast custom blend, then commissioned six artists from the Upwork platform to help us celebrate coffee’s role as a reliable companion through change, creativity, and hustle.

Title:    Wake + Make
Client:    Upwork

Agency:    Upwork In-House
Production Company:    PureProductions

Release Date:    2021-10-01
Individual Credits:    Anna Schaefer, Senior Writer
Individual Credits:    Rebecca Faulkner, Nick Scarlet, Creative Directors
Individual Credits:    Patrick Holly, Executive Producer
Individual Credits:    Stephanie Munoz, Design Director
Individual Credits:    Akira Nakamura, Senior Designer
Individual Credits:    Sérgio Bergocce, Kiki Ljung, Polina Zimina, Bag Illustrators
Individual Credits:    Catalina Vásquez Salazar, Anthony Orozco Matamoros, Andrea Bojkovska, Bag Illustrators