Society of Grownups - Spiders and Money - (2015) :30 (USA)

This man would rather stick his head in a terrarium full of tarantulas than discuss money with his significant other.

The screams are quite annoying, it would be easier just to talk about money. This ad is in a campaign with Wedding plan surprise, Facing the Future, Double Garage and Salary Negotiation Auctioneer created by Boston-based ad agency, The Fantastical. The learning initiative is designed to help people navigate the money-related adult challenges in life no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out.

“Society of Grownups is reaching out to Millennials, so we needed to craft messaging that wasn’t only relevant and sharable, but moved at the speed of their social feed,” Steve Mietelski, Fantastical’s Managing Partner/Chief Creative Officer, says. “This isn’t really a traditional campaign. We wanted each “panic moment” to look and feel different because, in reality, you would freak out in a completely different way trying to negotiate a raise than you would buying a house.”

Client: Society of Grownups
Project: 5 online ads

Agency: The Fantastical, Boston, MA
Chief Creative Officers: Michael Ancevic , Steve Mietelski
Creative Director: Kerry Downey
Art directors: Iona Holloway, Samantha Hodian.
Writers: Kerry Downey, Steve Mietelski, Talia Nutting, Talia Glickman-Simon
Executive Producer: Susan Poor
Account Director: Jenn Foster

Production Company: ModOp Films, Hollywood, CA
Director: Paul Goldman
Executive Producers: Rossi Cannon, Steve Schofield
Line Producer: Beth Pearson

Edit: Chandelier Films, Boston, MA
Editor: Christo Tsiaras
Post Supervisor: Glenn Chalek

Finishing: Edit Bar, Boston, MA
Color Correct & On-line: Charlie Coffou
Audio Mix: Aberrant Sound, Boston, MA
Engineer: Brian Sargent