Unless you've been hiding out in the wilderness or under a rock, you've probably heard the news from September about Kate Moss.
Viral and buzz marketing experts DMC have just launched the online premiere of a new Virgin Mobile UK TV ad starring supermodel Kate Moss promoting their new Pay Monthly Contract service.
The ad shows Kate back on form 'winning a contract' after her recent rehab. It was created by Rainey Kelly Campbell Roalfe/Y&R and, apart from its online release, it will appear only on UK TV from Christmas Eve till New Year's Eve.
DMC's viral and buzz marketing campaign includes a microsite promotion where visitors can win one of five Motorola RAZR V3i phones signed by Kate. (She uses one in the ad.)
https://www.katemosscontract.com/download.html
SuperAdgrunts, see the ad here:
Here are a couple screen shots from the spot:
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