Marketing and MRI gone awry

Those brain-gauging marketing guys are still at it, trying to replace intuition with pseudoscientific data.

"Right now, brain scanning, especially at the level of neuromarketing, is to some degree a matter of tea-leaf reading," said George Lowenstein, a behavioral economist at Carnegie Mellon University.

My Magic 8 Ball works just fine for me, and without all that pesky magnetic brain scrambling.