Train Ads.

I think I can I think I can.. Rip off another train-ad, cause hey, they are all the same...I think I can I think I can I think I can.......

Client: Norweigan Railways Agency: N&T Leo Burnett. AD: Morten Saether CW: Nils Petter Nordsker Photographer: Håkan Ludvigsson

Line reads: "The train lets you run away with your thoughts."Toget er å la tankene fly. Seen In:Epica awards book 1992

Client: Swedish Railways (SJ)
Agency: Mattsson & friends AD: Olle Mattsson CW: Dunno
Line reads: I closed my eyes, and then I traveled. The inner journey. Seen In:All over the place in april -99, posters and whatnot, banners at
www.sj.se (where I got this banner from, reload if you missed the animation).

Thanks to a tip from a site visitor these were found.

They are extremely similar...even in the Art Directions orange fall colours which is a bit of a weird coincidence.

If it's a rip-off or not, I'll let you decide. I'm undecided. The thought that trains are a relaxing way to travel isn't new, but the fact that the art direction is so similar .. Is that just a trend?

Personally I'll just secretly curse all the railways in scandinavia for being just as expensive as the airways, and leaving the agencies with no other selling option than some dreamy hippie stuff about 'inner journeys'. Wake up railways, you take umpteen more hours than the airways to get to peoples destination, at least stay cheap so that you have some kind of selling point!! But heck, that's just my opinion.. what's yours? Do you have one?