Considering that practically everyone has been talking about the huge gash in the floor of the Tate, Doris Salcedo's 3ft deep and 584ft long installation called Shibboleth - affectively known as "Doris' crack" - it was only a matter of time before someone hijacked it to try and crack into the papers with their brand.
London creative team Max Bugoyne and James Beswick did just that.
Creative team: James Beswick, Max Bugoyone
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