Modernista! and The Mill create video for U2

Boston-based Modernista! and The Mill teamed up to create the video for U2's "Window in the Skies", one of two new tracks on "U218 Singles", a compilation of their hit singles. Gary Koepke, ECD/AD at Modernista! directed the spot, stating, "A great song deserves a great video."

The video shows many famous singers and musicians, from Beyonce to Elvis, "singing" the U2 song. It was a monumental editing process, searching through hundreds of hours of footage to find the right moments that matched up with the lyrics. Additionally, the approval process to use the many pieces of footage was also massive. Superadgrunts, check out the video below.