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Venture communications Toronto did a spot where everyone blends in, except the people wearing Athletes World - kind of like in that Chinese "Don't Ignore me" - Unicef ad campaign

Grey Melbourne scare the hell out of people by showing what can happen if you don't speak up and ask how things should be done if you're unsure. Yikes, that slicing device is scary.

Grey Melbourne scare the hell out of people by showing what can happen if you don't speak up and ask how things should be done if you're unsure. Anyone else think of the prevent-it.ca campaign with the chef that won't get married because she's about to be in a terrible accident"?

Grey Melbourne scare the hell out of people by showing what can happen if you don't speak up and ask how things should be done if you're unsure. Nailguns are not toys.

Bud Light has drinkability? Somebody was asleep during differentiation/USP class.
Good job highlighting a characteristic that Bud Light shares with almost every liquid substance on the planet.
(And no doubt a number of you smartarses are going to be filing false advertising charges on them.)
Agency: Euro RSCG