.spec work (ads)

In this UDC piece shot via camera phone for soft drink company Coca-Cola, Kiri Jewell of TRUST shows how much fun you can have when Coke spills on a bar.

Raging Artists' Spec Commercial of the Month, for Monster.com, started out at the agency but never got made. Copywriter Ella Nemcova brought it to director Lanre Olabisi, who brought to life this story of a talented man in search of a new profession. "Pimpin Ain't Easy," but for the right dude, it can open the door to a new career.

Director: kobayashi
With a budget of exactly 0 bucks, Kobayashi did all the shooting, 3D animation, editing and compositing of this little ad, which is an ad for himself and not Sony Bravia. :)

Everything started as a "standard" test commercial to expand my director's reel.
I really wanted to do my own piece of the "Sony Bravia" saga, but giving it an unconventional twist.
I also decided to follow the marketing strategy of the brand, landing this teaser on Youtube.
I then sent emails to the press and the blog community, just including the link to the video on YouTube.
The subject was really cryptic "New Sony Bravia teaser???"

With great and unexpected surprise in just 4 days more than 80 blogs published a news about the video.

This spot was a finalist in the 2007 AICE awards for Spec commercial.

NOTE: Will Bigham, the lead in this ad, won the Fox TV show "On The Lot". This spot was shortlisted by the AICP, won a Gold Create Award, and was recently published in Shots and Create Magazine.

From Max Gutierrez, the director: "I completed the spot as part of my thesis at the University of Southern California. The spot is spec, so I am hoping someone from Guinness will come along and pay for my student loans! Not likely, but one can dream right? The spot itself was actually a re-enactment of a similar encounter I had with my girlfriend - albeit a more flamboyant rendition."

Good luck to you Max! Read on to see the spot.

MAKE Minneapolis

MAKE Minneapolis

Director, Writer: Ben Sainsbury

One of the 5 finalists in the Doritos Super Bowl Commercial contest, vying to win the grand prize and have their ad aired during Super Bowl XLI.

One of the runners up for the AICE Trailer Park Competition for editors to flaunt their stuff.

Editor: Scott Rankin
Creative Director: Dave Holloway
Executive Producer: Arthur Tremeau
Mix: Conrad Sanguineti
Voiceover: Greg Stebner

One of the runners up for the AICE Trailer Park Competition for editors to flaunt their stuff.

Edited by: Michael Novello

One of the runners up for the AICE Trailer Park Competition for editors to flaunt their stuff.

Edited by: George "Viral G" Carty
VO: Adam Reid

One of the runners up for the AICE Trailer Park Competition for editors to flaunt their stuff.

Created by dont-sleep.com

Creative Director: Colin Justin Wan
Director/Editor: Colin Justin Wan
Director of Photography: Eric Giovon
Sound: Jason Sebastian
Music: MC Solaar
Graphics: Hien Im
Actors: Celeste & Anthony
The spec was shot with the assistance of Panavision's New Filmmaker grant.

Creative Director: Colin Justin Wan
Director/Editor: Colin Justin Wan
Director of Photography: Eric Giovon
Sound: Jason Sebastian
Music: MC Solaar
Graphics: Hien Im
Actors: Celeste & Anthony
The spec was shot with the assistance of Panavision's New Filmmaker grant.

Creative Director: Colin Justin Wan
Director/Editor: Colin Justin Wan
Director of Photography: Eric Giovon
Sound: Jason Sebastian & Wing Chan
Music Composer: Mavis Fang
Actor: Michelle Glick
The spec was shot with the assistance of Panavision's New Filmmaker grant.

Creative Director: Colin Justin Wan
Director/Editor: Colin Justin Wan
Director of Photography: Eric Giovon
Sound: Jason Sebastian & Wing Chan
Music: Cocteau Twins
Graphics: Hien Im
Actor: Charles Nordeen
The spec was shot with the assistance of Panavision's New Filmmaker grant.

If you thought the King was scary in the legitimate BK spots, here comes a version from Great Scott Productions... (superadgrunts only)

Production Company: Subliminal Pictures
Director: Paul Santana

Fernando Bernus wants to work at Mother - he says it with a short self-promo commercial.

Artlicker's Pigeonhospital, episode three. (not an ad, but a joke.)

Part two of pigeonhospital - artlicker has done it again. A cross between Emerald farm and trafalgar square says the BBC. (not an ad - but a joke).

Pigeons do a lot of weird things. Especially in the show pigeonhospital created by artlicker (a.k.a, an adgrunt you've probably heard of..). It's a joke people, not an actual ad.