computers, electronics & tech (ads)

Featuring: A $10,000,000 Jerry Seinfeld and Bill Gates
Agency: Crispin Porter + Bogusky
Factoid: On top of Jerry's ten mill, this campaign's going to have an estimated 300 million bucks behind it.

Director Jonathan Notaro comments, "On one level this spot was fun because of the tonal contrast; our challenge was to move the viewer from a dark and ominous mood to one that ultimately becomes filled with warmth and light. But most importantly, I like the abstraction and subtlety in the execution, the restraint we practiced and the abstract narrative. We didn't feel like people had to see how everything comes together; instead we used the sequence of close-ups and cutaways to merely imply the story."

VFX Supervisor/Lead VFX Artist Nic Seresin of Smoke & Mirrors New York (SMNY) created the VXF. Everyone needs a troll appearing in a wormhole-type thing.

With Lasers folks. Lasers. They might not be shooting out of his eyes, but they are still lasers. All hail Bonde Do Rolê and the internet in-joke the creative team snuck into this script. VFX Supervisor/Lead VFX Artist Nic Seresin of Smoke & Mirrors New York (SMNY) created the purposefully retro VFX lasers.