spec work (ads)

Mala's Ltd.
Vikrant Wadkar : Illustrator
Vikrant Wadkar : Typographer
Vikrant Wadkar : Art Director

Update!

September 24, 2009

The ScotchBrite campaign for 3M was developed for a test market and at no
point in time this campaign was approved for submission to advertising
sites, for publishing. Therefore, we ask every publisher to remove this
campaign as soon as possible or to refrain from publishing these ads on
websites or in other publications. We apologize for this incident.

Laura Tampa
Managing Director Grey Bucharest

And this brings us to our new policy - Deleting the ads dilute the resource we are trying to build here. Adland will no longer do it.. Enlargement images of the ads have been removed and the trademark has been pixelated.
---- end update--------

"Dust is embarrassing" ... Embarrassing? One of the little dust-guys is pissing on a doll here and another one is jerking off at the sight of a leggy porcelain figure. I think revolting is the word you're looking for guys. Grey Bucharest, Romania is the agency where you can sell household cleaning projects while making fun of severe sexual harassment. Oh yeah, that wanking thing has happened to me - first time when I was 12 years old and walking to school, folks. You'd never believe how many weirdos there are out there who whip out their trousersnake in the middle of street and broad daylight for a shake. I guess that's why I don't find the funny in this here campaign, though I do understand the sudden need to clean it all away. Perhaps that is what they were going for? In that case, stupid like a fox!

Pay attention young Padawan - in advertising it is not why the chicken crossed the road, but how. one should not send in work that hasn't been approved yet! TBWA's PR Director alerts us to the fact that this campaign should never have left the building. From TBWA\Chiat\Day, Los Angeles.

Update - Official statement and removal of spec ads. This is JWT's official statement (pdf under link)

September 17 2009

Official Agency Statement

Re: SAB Miller/REDD’S “Dark Secrets” Posters

The poster campaign for SABMiller – REDD’S was originally developed by JWT Vietnam for internal creative purposes. At no point of time was this work endorsed by SABMiller for either publication or submission to external award shows. We therefore regret the unauthorized submission to such shows and officially withdraw the work from any such show. In the interest of SABMiller, our client, we also ask every publisher to refrain from publishing these ads on websites or in other publications. We apologize for this incident.

Chris von Selle
Managing Director
JWT Vietnam

And once again, I feel the need to remind all readers that we actually have a spec work category to submit ads to but you need to tell us that is is, indeed, spec work (and clear the publication of said ad with your agency if it is spec for one of your existing clients).

The lovely PR chief at BBH, London alerts us to the fact that this campaign was never approved by the client and can get BBH in serious trouble. As per our curent policy, we do not remove submitted work - but have pixelllated the trademark. Please don't send us stuff that hasn't been cleared yet, kids. Thanks.

TBWA New York alerts us to this campaign being a fake

Their exact words: "not approved by the client and have been distributed without permission"

Snickers had nothing to do with these ads created by a young green team armed with photoshop.

Art Director Matthew Woodhams-Roberts and Copywriter Nick Terzis at TBWA\Chiat\Day dug around Corbis images until they came up with this for Snickers.

Ad agency: TBWA\Chiat\Day, New York, USA
Art Director: Matthew Woodhams-Roberts
Copywriter: Nick Terzis
Photography: Getty, Corbis
Run Date: Feb. 2008

Images were at one point removed at the Request of Y&R's Creative Director Craig Evans - until some "rights issues" have been sorted out. - no updates on rights issues yet, so I'm moving this to spec work.

Y&R in Irvine created these awesome looking posters to remind folks that Imperial beer is truly from Costa Rica and not anywhere else.

Remember that humanitarian lion idea that showed up on youtube in May? Yeah, it had slipped my mind too, anyway the guys behind it tried making some ads for it.

 

 

When they sent me the first one, which was basically a badge pointing to the youtube film again, I responded "Oh you know that'll you'll have to do better than that. I'll be happy to publish it when you do." so here's their second shot at an ad advertising the Humanitarian Lion. They explain: "we created this ad to communicate people about our website. Our idea is to collect the most signatures and companies support we can, to convince Cannes Festival. Thank you"
Click on the image to get a large version so that you can read the copy.

 

Credits: none. It's all cloak and dagger here.