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cars & metal - things that go (ads)

Mitsubishi Pajero - Ski Lift Toons - print, New Zealand

These strips ran on the ski lifts that take skiers to the top of New Zealand's highest skifields. It gave them something to read on the way up and showed them that whatever they want to do on the snow, or whatever trouble they get into, the Mitsubishi Pajero is up to the task. It's essential mountain gear.

Mr Lube - The Keys - (2008) :30 (Canada)


Rethink, Vancouver use hypno-advertising. Kinda.

Lexus - Cheetah / Race - (2008) :60 (Russia)


More "beamvertising" in commercals, this time they race a cheetah through city streets. From CHI&PARTNERS LONDON

Chevy Silverado Hybrid - Clean / Wash - (2008) :30 (USA)


agency: Spotlab Los Angeles

York Region Transit - Vacation Fund, Fridge, Bank account - print, Canada

Cars are expensive to fuel, cleverly illustrated by these double-gauges created by Rao Barrett and Welsh, Toronto. Don't drive. Use public transit.

The Insurance Corporation of British Columbia - Anna - (2008) :30 (Canada)


Wasserman + Partners explain their strategy:

“When we started to identify different dirty driver habits, the offenders actually did sound like members of a support group,” says Liam Greenlaw, Creative Director at Wasserman + Partners. “It also offered a point of view through humour that may make the viewers realize they might also be guilty of a little dirty driving.”

Mazda 6 - Stadium - long (2008) :60 (USA)

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