These strips ran on the ski lifts that take skiers to the top of New Zealand's highest skifields. It gave them something to read on the way up and showed them that whatever they want to do on the snow, or whatever trouble they get into, the Mitsubishi Pajero is up to the task. It's essential mountain gear.
“When we started to identify different dirty driver habits, the offenders actually did sound like members of a support group,” says Liam Greenlaw, Creative Director at Wasserman + Partners. “It also offered a point of view through humour that may make the viewers realize they might also be guilty of a little dirty driving.”
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