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Virgin Mobile - What Happens Next? TVC Interactive site now launched.

Host has just designed a new online interactive campaign for Virgin Mobile (Australia) where you the punter gets to choose the ending of three commercials for Australia's Virgin Mobile. On the site - whathappensnext.com.au - there's pens, speech bubbles and various "ka-pow" and "ker-plunk" sound effects that you can storyboard with to draw your own ending of either on of the three scenarios. The scenarios are "Mafia Kidnapping", "UFO Abduction", and "Police Getaway" - all situated around a strange diner in the middle of a desert. You could win a road trip adventure, complete with one-way flights to Cairns, $5000 cash, a Canon HD digital video camera, a phone… and that's on top of Virgin Mobile actually making the winning ad and it going on TV. There are also tons of runner-up prizes. The flash tool is pretty neat, but all I did was add arrows to everything and dot bomb-sounds all around.

Ad banner supported sites = titty?

So, people have long been suggesting that Adland should switch over to be fully advertising supported. Suggesting might not be the right word, more like demanding in some cases. I get it. I really do, it would be easier for all of us if this upgrade business wasn't around. Even if I think it's quite tasty ironic to not ad-support a site about ads. I have this irrational hatred for bad banner ads that I really can't explain - except perhaps by showing y'all. Sometime I feel like I'm the only straight female to ever wander out on teh intarwebs. I was reading up on British Airways advertising while a bikini-clad lady on the left (click image for larger view) exclaimed "blue and yellow has never been this hot!" I was checking out an ad with udders just to get more booby-babes shoved in my face at another site. I have all my browsers, but one, blocking all banners ads just so that I don't have to feel like I'm the only female left on earth who doesn't wear a bikini all day. (even though, quite frankly it is hot enough around here right now to warrant that fashion statement)

Ikea invites you to "come in to the closet" once again.

Ikea has launchd a new commercial and website to invite Swedes to "come in to the closet" - you can find the website at Kominigraderoben.se. Once the flash has loaded you can see different closet/room solutions (use the left and right arrows named "byt rum") but also watch bizarre backwards dancing done by characters in each closet, and you can control their moves. Either pick a song (bottom left button), or upload your own, or why not sing into the mike of your computer? The identically dressed dudes move best to african beats. The only thing I dislike about this Ikea closet business is that I don't have an entire room that I can use as a closet! And with the sparse living space us city-dwellers have, who the hell does? I'm getting a case of Ikea closet envy.

BBH and Steve Harty keywords bought up at Google by SEO guru making a point.

Adfreak has a story on BBH's keywords being bought up by an SEO firm (which reminds me, just a little of Asa Baileys OgilvyHijack a few years back) - they explain:

Bartle Bogle Hegarty chairman Steve Harty dismissed the usefulness of paid search for an agency like BBH, saying, “We have a more targeted strategy than, ‘We’re open for business.’ Search is kind of indiscriminate in a way.” Reprise Media doesn’t agree, and it’s out to prove a point. It has purchased the Google keywords “BBH” and “Steve Harty,” which bring up ads that direct to a Reprise blog post laying out how dumb it is for agencies to downplay search. Copy for the BBH ad reads: “Looking for an Agency? Not Buying Their Own Branded Terms! Can You Trust Them to Manage Yours?”

While googling BBH I do find BBH on the top spot there - but no text ads? - and if you search for BBH here at Adland, you'll find that nearly every post mentioning BBH has a link to BBH in it. (How's that for poisoning the well? BBH should pay me for that google-juice!). If you search google for Steve Harty, you'll find the search marketing post explaining that they bought those keywords in the coveted top spot (right now that is) instead. No word yet on what the real Steve Harty thinks of this little stunt riding on his name.

Anti FRA-law web campaign.

Web agency Starring has joined forces with Fria Tidningen and created a website against FRA with the goal to sabotage the email traffic which the recently passed FRA-law now allows the Swedish National Defence Radio Establishment to read, or as they put it: "the right to intercept all internet exchange points that exchange traffic that crosses Swedish borders". (I guess it is best described as a mini-Echelon).

Swedish bloggers have been writing about this relentlessly since the discussions began, at one point creating a "blog-quake" where nearly every blog in Sweden was listed on the blog-trendgraph site Knuff.se was talking about FRA.
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So Starring's response is a site called HejFRA! (Hello FRA) - where Swedes can fetch a nice little .sigfile to use in their emails, with the idea to "pollute" the data that FRA catches. (Much like those echelon sigfiles years ago, remember them?). You can generate new versions by the click of a button, here's the first one that I got

Hello FRA!
There's no reason to read my mails. I have nothing to do with the ETA, Devrimci Sol or al-Qaida. I've never Ibadat (عبادة) nor built carbombs, I barely know what бомба means. But thanks for your interest!

PS. - Terrorist attacks won't likely be planned over unencrypted emails. Sabotage the FRA law at
www.hejfra.se

Creative posse at Starring: Fredrik Lundgren - Creative Director, Mattias Cederfeldt - Art Director,
Mia Robertsson - Copywriter, Marlene Hernbrand - Production leader, Johan Sahlen – Techical production leader.

Dear Natwest bank, phishing spam is killing your brand.

Dear NatWest bank, I was never your customer.

Spam pretending to be from Natwest bank, rambling on with mindnumbing phrases like: "security and confidentiality are at the heart of Natwest Bankline. Your data (and your money) is protected by a number of technologies, including Secure Sockets Layer (SSL) encryption." then asking me to:"Please login to Natwest online banking using the link below and follow the instructions on the screen." ensures that I will never be your customer, even if I did move back to the UK.

These spams are really beginning to piss me off. Last week alone, I received exactly 467 of these stupid Natwest spams. And it hit me. Phishing spams kill brands. I could never trust a bank that allow their name to be abused in such a way.

So where is the IT-brand-brigade, whose job it is to ensure that the brand isn't sullied by internet bullies? To busy commenting on blogs and youtube I assume - I've seen so many "brand managing" tactics go that route. Stopping spam like these should be part of the online brand managing gig as well. Heck, get together with a bunch of other large banks, and form a taskforce that works on stopping all forms of phishing attempts and use that in your brand communication and I might even begin to trust banks again.

BK sin city style "welcome to veg city" campaign now online.

We've seen the BK veg city tray liners that depict tomatoes checking out pickles in the red light district, onions being searched at the airport and other onions being the target of assasinations, and now we've seen the commercial - but BK "veg city" isn't done until the flash website sings. Now the site is almost finished, and there's sniper games, wallpapers, ringtones and other oddness at vegcity.de

For example, when you're done sniping random pickles, you can go to the airport and check luggage for items that are not allowed. There are a few more games marked "coming soon" so the site is till under construction but 50% of it is done now.

PIXSTA takes on Google with image-based online advertising network

Core Facts:
London, UK-based PIXSTA emerged today to offer a new challenge to Google's dominance of search, in the form of the most sophisticated and accurate image search engine in the world.

Based on cutting-edge academic research into contextual image retrieval techniques, PIXSTA enables image-to-image search - unlike the text-to-text or text-to-image capabilities of search engines currently in widespread use.

EHEALTHforum Glams up its online ad strategy

EHEALTHforum Partners with Glam Media Network, the No. 1 in reach for women online, for exclusive advertising deal

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