Published on Adland (http://commercial-archive.com)
Why aren't ads in widescreen yet?
By ooglek
Created Apr 6 2002 - 02:28

So I'm getting a widescreen TV soon and I'm wondering why the heck advertisers and their agencies aren't producing ads in widescreen? Want to do it in 4:3? Pan and Scan to make a cut.

Consider that for the next 4 years until all the stations are forced to be 16:9 HDTV, so why not start converting advertisers over to filming in 16:9 1080i video now? You already film in 16:9 for ads shown in the theaters (of which I've seen a 4,374% increase in lately). Sure, I'm not the typical viewer, but damnit, I like advertising in widescreen along with my favorite shows. Comments?

Some links of interest:

  • ITC Revises Widescreen Opinion [1]
  • Austrailia Begins 16:9 Digital Broadcasts in 2001 [2]

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    Technorati Tags: [3]
    • Source URL: http://commercial-archive.com/node/956

    Links:
    [1] http://216.239.51.100/search?q=cache:rQhOGnoYiqMC:www.itc.org.uk/news/news_releases/worddocs/upl_352.doc widescreen television advertisements&hl=en
    [2] http://216.239.51.100/search?q=cache:r7wGLrMowNAC:www.afa.org.au/index2.asp?pid=361 widescreen television advertisements&hl=en
    [3] http://technorati.com/tag/adrants