Microsoft Corp. apologized to New York City [1] Cnn reports.
The fashion police did not arrest the rollerblading butterfly winged spokespeople Microsoft sent out on New York city streets last week, but it's only a matter of time.
Wait! There's more on this latest flap...
Microsoft was fined [2] $50 for throwing those damn butterfly stickers everywhere.
That's the standard fine for messing up city pavements - though it looks like when IBM conqured the pavements for their IBM/Linux campaign, they were fined 50 dollars per ad. See our older article City Fights Back [3] about the spraypainted linux revolution ads.
Guerrilla advertising has proven popular so much that specialized agencies open just to serve clients this type of advertising. It's a crying shame the agency didn't check for permits for stickers as they would have found that you can't even get one in NYC - it's illegal all the way.
You'd think an agency specialized in a topic would know a little more about it, but I hear guerrilla agencies don't have media departments.
The commercial with the butterfly man - is uploaded here [4]. You'll need to be a super adgrunt to watch it.
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