I can't believe Clay didn't link over to his collection of Gap ads, that proves Paul Ardens favorite soundbite "music is 70% of a commercial. Sometimes 90%".
Gap in new sounds is over in Clays adtothebone pelvic commercials [1] collection.
Links:
[1] http://www.adtothebone.com/
[2] http://technorati.com/tag/advertising news