It had to happen. Deemed the most offensive ad of 2001, Opium's pale nude Sophie Dahl [1] ad has inspired a Newcastle Brown spoof.
In the ad biz, success breeds imitators, so Guardian reports, [2]this Newcastle poster can proudly claim the prize of being the first to ride the coat tails of Opium's controversy.
click here to see Sophie in Opiums poster [3]
While their brand manager describes it as a "distinctive beer," it's a shame he didn't see fit to ask the agency for a campaign just as unique. Seems this spoof is a template just about any product could be thrown into for attention.
On the other hand, perhaps it's really a publicity stunt disguised as an ad. Same same, right?
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