He's the namesake of the "do a Mahir" [1] viral marketing craze that's inspired creative appropriators around the world--most recently the hypemeisters for Steven Spielberg's new film A.I. [2]
Yet, despite this notoriety, the Turkish "I kiss you" guy is about to get the kiss off.
According to the buzz over at fuckedcompany.com [3], Mahir's viral stunt wasn't enough to prevent his sponsor, eTour, from succumbing to a deadly dotcom coma.
Who says you can't catch anything fatal from kissing?
Links:
[1] http://members.nbci.com/primall/mahir/
[2] http://www.nypostonline.com/business/38339.htm
[3] http://forum.fuckedcompany.com/phpcomments/index.php?newsid=11507745249&page=1&parentid=0&crapfilter=1
[4] http://technorati.com/tag/advertising news