John West is known for canned salmon, tuna, sardines, anchovies, kippers, herring, mackerel and pilchards, with a claim to only choosing the best fish. And so it would be logical that the pelicans stock up on John West cans. The Peli-Can advertisement was developed at Grey Melbourne by executive creative director Ant Shannon, senior art director Tim Holmes, senior copywriter Brendan Guthrie, with retouching done at Electric Art.
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