
Saatchi & Saatchi New Zealand created this "installation" and poster at one of the busiest roads in New Zealand which forces people to slow down and read the billboard.
Mike O'Sullivan (Executive Creative Director)
Stephen de Wolf (Creative)
John Koay (Creative)
Veronica Copestake (Creative)
Luke Chess (Creative)
Alicia Williams (Producer)
Account Supervisor: James Polhill
Client: Jacki Dawson
Cameraman: Sean Rundle
Photographer: George Passmmore
Links:
[1] http://technorati.com/tag/sway (pro-bono / non-profit ads)