Denny's - Bad Sign / Tony Sirico

Advertising Agency: Publicis Mid America, Dallas

Tony Sirico, well-known tough guy formerly of the hit show, "The Sopranos," is at it again: championing real breakfast while busting fake breakfast. In the spot, a determined Tony Sirico takes down a sign promoting "Ultimate Breakfast," once he confirms with the restaurant manager that it is not referring to Denny's ultimate real breakfast - - the Grand Slam. The spot promos Denny's Build Your Own Grand Slam starting at $5.99 and the Denny's tag "Real Breakfast 24/7.".

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