
Agency: Publicis Mojo Sydney "Hidden truths" campaign for Nescafé. The idea is to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. They use real people with real stories and real hidden truths, there is more than meets the eye.
Links:
[1] http://commercial-archive.com/user/register
[2] http://commercial-archive.com/product
[3] http://commercial-archive.com/faq
[4] http://technorati.com/tag/drinks -alco, soft, natural & not (ads)