Demner, Merlicek & Bergmann, Vienna sends us this note with some..uh... notes. Using bank notes in advertising never made this much sense before.
Women are severely discriminated when it comes to their income. The worldwide
avarage income of a woman is still more than 40% less than the avarage income of a
man. Many banknotes with a female portrait are worth 50% less than banknotes with a
male portrait. This perfectly reflects the discriminating situation of women in the
workforce.
See ads inside.
[1]
[2]
Tolga Büyükdoganay, Creative Director
Florian Nussbaumer, Creative Director & Copywriter
Tolga Büyükdoganay, Art Director
Elisabeth Laggner, Graphic Designer
Verena Kohler, Account Manager
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