Published on Adland (http://commercial-archive.com)
Chevy Malibu - Art - (2008) :30 (USA)
By Dabitch
Created Apr 1 2008 - 19:05

Endless Noise recently collaborated with DJ Jason Bentley to create the music behind the new Chevy spot entitled "Art." The track is a remix of the Silversun Pickups song "Lazy Eye."

"Music was an integral part to the success of this spot," says Mary Ellen Krawczyk and Linda Kemp, Campbell-Ewald Producers. "The postproduction is a long term project, and there were many adjustments made throughout. At first it was hard to nail down a track that satisfied everyone. We first listened to the original recording of the 'Lazy Eye' track, which we all liked, but the evolution of the sound wasn't where we needed it. Then we heard the remix done by Jason, and it had all the missing layers that were needed."

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