[1] RC SCORPION remote control cars are tougher than those other remote controlled wimpy toys, and this is how Ogilvy London decided to communicate that.
If you don't want a remote controlled car, head over to Roadkilltoys [2] for your very own squished raccoon.
Kudos:
James Day, Photographer
Malcolm Poynton, Executive Creative Director
Neil Dawson, Creative Director
Dom Sweeney, Art Director
John Crozier, Copywriter
Model Maker - Peter Cole

Technorati Tags: press & poster ads [3] toys, traditional games & fun (ads) [4]