[1]
During freedom week these Amnesty International pens ran as inserts in magazines. Once you removed the pen it revealed a message "use your freedom to free others". The pen was a specially made floaty pen - normally used to strip babes of their bikinis, you know the kind - and as you wrote the bars around the prisoner would slide away. Thus the action of your writing frees him.
Created by Publicis Mojo, Auckland, New Zealand
[2]
Nick Worthington (Executive Creative Director)
Tony Bradbourne (Art Director)
Karl Fleet (Copywriter)
Derrick Kim (Art Director)
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